» Subscribe Today!
The Power of Information
Home
The Ledger - EST. 1978 - Nashville Edition
X
Skip Navigation LinksHome > Article
VOL. 39 | NO. 36 | Friday, September 4, 2015

Instagram expands marketing reach for businesses

The Associated Press

Print | Front Page | Email this story

Instagram is adding 30-second video ads and other features as it gives businesses more ways to reach potential customers through the Facebook photo sharing app.

The company says in a blog post that large and small advertisers will be able to run campaigns on Instagram starting this month, and ads will be available in 30 new countries, including India, South Korea and Mexico.

Aside from video ads, businesses also will be able to use landscape-style photos and a product called Marquee that aims to quickly expand a company's reach in a short time frame for things like movie premieres and product launches.

This expansion comes as Instagram parent Facebook focuses more on drawing advertising revenue from where its users are, on smartphones and other hand-held devices.

Follow us on Facebook, Twitter & RSS:
Sign-Up For Our FREE email edition
Get the news first with our free weekly email
Name
Email  
TNLedger.com Knoxville Editon
RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 0 0 0
MORTGAGES 0 0 0
FORECLOSURE NOTICES 0 0 0
BUILDING PERMITS 0 0 0
BANKRUPTCIES 0 0 0
BUSINESS LICENSES 0 0 0
UTILITY CONNECTIONS 0 0 0
MARRIAGE LICENSES 0 0 0